The Trust Gap in Fashion: Why Luxury Needs More Than a Label
- tmcconnell
- Jun 18
- 1 min read

In fashion, trust used to be woven into the fabric — but today, that trust is being stretched. Counterfeits, copycat designs, and fake provenance are costing brands and designers millions every year. When luxury becomes duplicable, its value erodes.
Enter the Authentical Fashion Tag. With NFC technology and blockchain records, it transforms every garment into a verifiable original. A simple tap reveals who designed it, when, how it was made, and its certification details. It’s not just a label — it’s a legacy stamp.
For designers, it's control. For buyers, it's peace of mind. For fashion’s future, it's a new kind of couture — one stitched with transparency and built to last.
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