Fashion’s New Fabric: Proof, Permanence & Provenance. Why the World’s Smartest Designers Are Tagging Their Threads
- Jeanré du Plessis
- Jul 27
- 1 min read
The fashion industry is moving beyond trends and into truth. Today’s designer isn’t just battling fast fashion—they’re fighting fakes, copycats, and commissions lost in secondary sales. At Authentical, we’re stitching transparency directly into the garments, accessories, and stories that matter.
The Fraud Behind the Fabric
Globally, fashion is plagued by counterfeit sales topping billions annually. While the world talks sustainability, counterfeit markets thrive on sweatshops, poor-quality knockoffs, and a lack of origin control. This damages designers, misleads buyers, and dilutes brand trust.
Enter Authentical’s Digital Fashion Tag
Our tamperproof NFC tags connect every fashion piece to a secure, blockchain-verified record. Buyers can tap a phone to instantly verify:
The designer
The production run
Ownership history
Ethical sourcing details
Whether it’s a limited edition gown or a sustainably made pair of slides, proof travels with the piece forever.
What It Means for Designers
Royalties on Resales: If your fashion piece changes hands, you can receive a royalty—automatically.
Provenance That Protects: No more disputes about originality.
Global Recognition: Buyers worldwide can verify your name and story in seconds.
Fashion isn't just about what you wear. It’s about what you stand for.
Authentical lets your brand stand tall—and traceable.
→ Ready to secure your signature?
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